Wednesday, 4 April 2018

Simplicity-TrendSights Analysis Market Trends, Analysis and Review During 2017 To 2022

Simplicity-TrendSights Analysis
Summary 
As a result of a rapidly evolving, and sometimes unpredictable, global landscape, today’s consumers are leading more complicated, stressful, and fast-paced lives than ever before. In turn many are seeking to take a step back from this environment. By simplifying their lifestyles as well as their product choices, Simplicity offers a form of relief from modern life for consumers.
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Key Players
Picard
Arm & Hammer
Platinum Label
Passage Foods
Kispray
John Frieda
Scratch
Marlowe
Presha Fruit
Scope of the Report
- 74% of consumers globally find living a less complicated lifestyle to be important in creating a feeling of wellbeing.
- Women are among the consumer groups most likely to agree that there is too much choice when shopping for products.
- Brands need to cut through the clutter for consumers by ensuring that product benefits and usage instructions are clearly stated on-pack as well as communicating the differences between products in their portfolios.
  Table of Contents 
Table of Contents
Trend snapshot
Meeting the needs of time scarce consumers
Back-to-basics
De-consumption
What next?
Appendix
   .Continued
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