Summary
The advertising ecosystem is a growth engine generating over US$200bn in revenue for multiple players. Digital advertising spending is driven by explosive growth in the consumption of online content, mobile apps and video. Telecom operators are increasing their presence in digital advertising. Telcos around the world recognize the growth opportunities presented by digital advertising. It offers the potential to diversify their revenue base and move toward high growth digital business models. Participation in the digital advertising ecosystem enables telcos to expand beyond their core services and geographical reach, driving operational scale. Some telcos are focusing on seizing technology assets to drive scale and growth in advertising. Some are building robust content arsenals to drive viewership growth and advertising inventory. Others strive to maximize revenue by building diversified ad solutions portfolios.
Click here for sample report @ http://www.wiseguyreports.com/sample-request/1474151-telco-digital-advertising-strategies-leveraging-data-technology-and-content-assets-to
Scope of the Report
Open technology advertising platforms are being leveraged by telcos to create value for the business to -
- Create global scale
- Develop more reach, serve new advertising client segments
- Create additional revenue streams by licensing technology to third parties
- Compete against walled-garden systems (Google, Facebook and the like)
- Leverage and monetize data beyond their mobile geography.
Key Players
AT&T
Indosat Ooredoo
Singtel
SFR France
Telefónica and Verizon
Table of Contents
Table of contents 3
Table of exhibits 4
Executive summary 6
Introduction: Report scope and market taxonomy 7
Report scope
Digital advertising defined
Programmatic advertising
Section 1: Digital advertising trends and ecosystem 11
Digital takes hold of the global advertising market
Mobile is the growth engine of digital advertising
‘In-app’ mobile advertising solutions continue to expand
Strong video consumption fuels video advertising spend
Programmatic ad solutions present opportunities
Many solutions converge to create a digital advertisement
The digital advertising ecosystem is fast expanding
Google and Facebook control digital advertising revenues
Section 2: Telcos and the digital ad opportunity 19
Digital advertising offers excellent upside potential for telcos
Telcos are investing in ad platforms, media and analytics
Diverse revenue models help telcos grow in digital advertising
Technology makes digital ad viable for Singtel and Verizon
Content drives the ad business at AT&T and SFR
Diversified revenue models work for Telefónica and Indosat .Continued
For Detailed Reading Please visit @ https://www.wiseguyreports.com/reports/1474151-telco-digital-advertising-strategies-leveraging-data-technology-and-content-assets-to
About Us
Wise Guy Reports is part of the Wise Guy Consultants Pvt. Ltd. and offers premium progressive statistical surveying, market research reports, analysis & forecast data for industries and governments around the globe. Wise Guy Reports understand how essential statistical surveying information is for your organization or association. Therefore, we have associated with the top publishers and research firms all specialized in specific domains, ensuring you will receive the most reliable and up to date research data available.
Contact Us:
NORAH TRENT
Partner Relations & Marketing Manager
sales@wiseguyreports.com
www.wiseguyreports.com
Ph: +1-646-845-9349 (US)
Ph: +44 208 133 9349 (UK)
The advertising ecosystem is a growth engine generating over US$200bn in revenue for multiple players. Digital advertising spending is driven by explosive growth in the consumption of online content, mobile apps and video. Telecom operators are increasing their presence in digital advertising. Telcos around the world recognize the growth opportunities presented by digital advertising. It offers the potential to diversify their revenue base and move toward high growth digital business models. Participation in the digital advertising ecosystem enables telcos to expand beyond their core services and geographical reach, driving operational scale. Some telcos are focusing on seizing technology assets to drive scale and growth in advertising. Some are building robust content arsenals to drive viewership growth and advertising inventory. Others strive to maximize revenue by building diversified ad solutions portfolios.
Click here for sample report @ http://www.wiseguyreports.com/sample-request/1474151-telco-digital-advertising-strategies-leveraging-data-technology-and-content-assets-to
Scope of the Report
Open technology advertising platforms are being leveraged by telcos to create value for the business to -
- Create global scale
- Develop more reach, serve new advertising client segments
- Create additional revenue streams by licensing technology to third parties
- Compete against walled-garden systems (Google, Facebook and the like)
- Leverage and monetize data beyond their mobile geography.
Key Players
AT&T
Indosat Ooredoo
Singtel
SFR France
Telefónica and Verizon
Table of Contents
Table of contents 3
Table of exhibits 4
Executive summary 6
Introduction: Report scope and market taxonomy 7
Report scope
Digital advertising defined
Programmatic advertising
Section 1: Digital advertising trends and ecosystem 11
Digital takes hold of the global advertising market
Mobile is the growth engine of digital advertising
‘In-app’ mobile advertising solutions continue to expand
Strong video consumption fuels video advertising spend
Programmatic ad solutions present opportunities
Many solutions converge to create a digital advertisement
The digital advertising ecosystem is fast expanding
Google and Facebook control digital advertising revenues
Section 2: Telcos and the digital ad opportunity 19
Digital advertising offers excellent upside potential for telcos
Telcos are investing in ad platforms, media and analytics
Diverse revenue models help telcos grow in digital advertising
Technology makes digital ad viable for Singtel and Verizon
Content drives the ad business at AT&T and SFR
Diversified revenue models work for Telefónica and Indosat .Continued
For Detailed Reading Please visit @ https://www.wiseguyreports.com/reports/1474151-telco-digital-advertising-strategies-leveraging-data-technology-and-content-assets-to
About Us
Wise Guy Reports is part of the Wise Guy Consultants Pvt. Ltd. and offers premium progressive statistical surveying, market research reports, analysis & forecast data for industries and governments around the globe. Wise Guy Reports understand how essential statistical surveying information is for your organization or association. Therefore, we have associated with the top publishers and research firms all specialized in specific domains, ensuring you will receive the most reliable and up to date research data available.
Contact Us:
NORAH TRENT
Partner Relations & Marketing Manager
sales@wiseguyreports.com
www.wiseguyreports.com
Ph: +1-646-845-9349 (US)
Ph: +44 208 133 9349 (UK)
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