Thursday 12 April 2018

The Baby Food Market - Granular Market Report and Review, H1 2017

The Baby Food Market
Summary 
The Chinese market for baby food rose by 23% between 2010 and 2016 in terms volume, but fell for the first time in recent years in 2016. Although the market is still underdeveloped, it has benefited from greater consumer spending power, the rising levels of urbanization and increased numbers of working women. Consumption increased in all sectors except drinks, although in value terms baby milks made the greatest gains, rising by 79% between 2010 and 2016. Baby milks continue to dominate the market, accounting for over 92% of value and 86% of volume sales. Much of the remainder is made up of cereals & dry meals, wet meals claim 2-3% of value sales, with finger foods and drinks together taking less than 1% of value sales. In coming years, once regulatory changes have concluded - sales are expected to be boosted by the expansion of distribution and by rising incomes. The overall market is forecast to increase by 26% in volume and 51% in value between 2016 and 2022.

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Scope of The Report
- Consumption of baby food in China rose by 23% since 2010 in terms of volume. Market value rose by 78% between 2010 and 2016.
- The bulk of baby food sales continue to occur in the major cities, although increasingly affluent consumers are emerging in second-, third-, and even fourth-tier cities, as well as the better-off parts of the rural community.
- The Chinese infant formula market is the world’s largest; now well ahead of both the US and the total market in Western Europe.
- The market is highly fragmented with a large number of foreign and local manufacturers active.
- The majority of milks are now imported, due to strong consumer preference for imported products, but most cereals, meals, and other products are produced locally.

  Table of Contents 
Table of Contents
Introduction
Background to the Market
Market Overview
Sector Analysis
Production and Trade
Company Profiles
Distribution
Economic Background
Prospects and Forecasts
Appendix
  .Continued
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