A pregnancy pillow is highly
specialized pillow for pregnant women. The pregnancy pillow is designed in
order to accommodate the changing body of the expecting mother and to relieve
the pregnancy pain and discomfort. Pregnancy pillows are mainly used by
pregnant women during late pregnancy to support the bump while sitting or
sleeping. According to National Vital statistics in 2015, a total of 3,978,497
births were registered in United States.
The global pregnancy pillow
market is growing due to risk of still birth, increasing number of pregnancy
loss cases and uncomfortable sleep position. Additionally, rising consciousness
among pregnant women for prenatal and postnatal maternal care and growing
acceptance of high quality verified pregnancy products to avoid pregnancy
complications boost the growth of global pregnancy pillow market.
However, the major restraining
factor in growth of this market is high price of the products.
Segmentation
The Global Pregnancy Pillow Market is segmented on the basis of type or
shape of pillows, and materials. Based on the type or shape of the pillow, the
market has been segmented as C shaped, J shaped, U shaped and others, other
types comprises of low selling types such as wedge and full length etc. Based
on materials, the market has been segmented into hypoallergenic fillings,
memory foam, organic fillings and others. Further on the basis of end users,
the market has been segmented as hospitals, maternity homes or clinics,
household and others.
Regional Analysis
US accounts for the maximum market share of the global pregnancy pillow
market and the market is expected to increase continuously in coming years.
This can be attributed to increasing pool of aware females along with need for
proper sleep during pregnancy. Advancing technologies within the pregnancy
pillow or pregnancy solutions available is also driving the market and will see
strategic growth over the next five years. Asia pacific with the upcoming
developments in healthcare, increasing awareness and rising per capita income
is expected to be the fastest growing region of the global pregnancy pillow
market.
Competitive Analysis
Although the Pregnancy Pillow market is still
in its embryonic stage, it is already moderately competitive. The market
demonstrates a pretty growth prospect which is expected to attract new entrant
to the market which in turn will introduce the market with fierce competition. Key
players profiled in the report are Leachco (US), My Best Friend (US), Pharmedoc
(US), Naomi Homes (US), Boppy (US), Today’s Moms (US), etc.
Table
Of Contents
1
Introduction
1.1
Definition
1.2
Scope Of Study
1.2.1
Research Objective
1.2.2
Assumptions & Limitations
1.2.2.1
Assumptions
1.2.2.2
Limitations
1.3
Market Structure:
2
Research Methodology
2.1
Research Process:
2.2
Primary Research
2.3 Secondary
Research:
3
Market Dynamics
3.1
Drivers
3.2
Restraints
3.3
Opportunities
3.4
Macroeconomic Indicators
List Of Tables
Table 1 Global Pregnancy Pillow Market, By Type, 2014-2023 (Usd
Million)
Table 2 Global Pregnancy Pillow Market, By Material, 2014-2023
(Usd Million)
Table 3 Global Pregnancy Pillow Market, By End Users, 2014-2023
(Usd Million)
Table 4 Global Pregnancy Pillow Market, By Region, 2014-2023
(Usd Million)
List Of Figures
Figure 1 Research Process
Figure 2 Porters Five Forces Model
Figure 3 Global Pregnancy Pillow Market, By Type
Figure 4 Global Pregnancy Pillow Market, By Materials
Figure 5 Global Pregnancy Pillow Market, By End Users
Figure 6 Global Pregnancy Pillow Market: Company Share Analysis,
2016 (%)
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