Market Scenario
The Global menstrual cup market analysis by MRFR predicted the market to expand at 3.50 % CAGR over the assessment period (2018-2023 due to the growth in women population, asserts Market Research Future (MRFR). An eco-friendly alternative to tampons and sanitary pads, menstrual cup is derived from medical-grade silicone. It is a female sanitary product that comes in the form of a bell-shaped cup and can be inserted into the vagina during menstruation. Such cups prevent leakage of menstrual fluids which makes it highly convenient.
Drivers and Restraints Impacting the Market
Menstrual cup possess a lifespan ranging from 1-10 years and is one of the most affordable solutions for female hygiene. They are reusable, thus making their demand high. With the growing awareness regarding menstrual cups among the female population, availability of a variety of cups with different sizes, and increasing campaigns conducted by the educational institutes, manufacturers, and the women community are considered some of the major factors propelling the market growth. Government is taking initiatives to educate women about hygiene. Also, the guidelines to use the cup is triggering the product demand in the global market. For example, in 2015, South Africa launched Serithi Campaign which aimed to address the issues faced by young girls the during menstrual cycle.
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On the flip side, conservative societies have a low-level acceptance of such products which is expected to retard the market growth in the coming years. Also, tough competition faced from other menstrual product manufacturers can inhibit the market growth.
Global Menstrual Cup Market Segmentation
The market is segmented on the basis of type, product, and distribution channel.
By mode of product, the market is segmented into disposable menstrual cup and reusable menstrual cup. Reusable menstrual cup is presumed to dominate the market during the forecast period. The growth can be attributed to the reusability cycle of these cups which ranges from 1 to 5 years. Moreover, these products are cost-effective and eco-friendly which makes them highly demanding.
By mode of type, the market is segmented into pointy, hollow, flat, and round. Among these, the round menstrual cups account for 43 % of the market share due to the flexible design of such products.
By mode of distribution channel, the market is segmented into retail outlets, online stores, and others. Among these, online store channels account for 62 % of the market share due to penetration of e-commerce stores.
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Regional Insights
America is presumed to lead the global menstrual cup market during the assessment period. Programs conducted by the government to create awareness among the consumers is likely to propel the market growth. Also, with the presence of major manufacturers such as LENA Cup and Diva International are likely to propel the market growth.
European is predicted to lead the global market owing to the presence of established players. Also, with the increasing health care cost, the demand for menstrual cup is estimated to trigger in this region.
Asia Pacific is presumed to be the third largest market and registers a steady growth in the healthcare sector. The major contributors are Japan, India, China, the Republic of Korea, and Australia. The market is likely to expand owing to the several awareness programs conducted by the organizations and the government in this region.
Industry News
Loon Labs has created reusable cups which tracks the color and volume of the menstrual fluid. It is the world’s first Bluetooth connected menstrual cup which offers women with analytics and tools to monitor their bodies by using metrics.
Competitive Analysis
As the market continues to propel, it is becoming highly fragmented with the presence of local vendors and established players. The major players operating the global market are Diva International Inc., Vcup, Anigan, Ruby Life Ltd., LadyCup, FemCap Inc., Me Luna, The Keeper Inc., Irisana S.A., and Lunette
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