Market Scenario:
Historically, dietary supplements marketing has focused on promoting a specific specialty ingredient targeted at specific consumer health needs such as omega 3 for heart health, lutein for eye care and others. Personalized nutrition offers manufacturers, the chance to develop a relationship with consumers rather than a single transactional approach. Massive advancements in the dietary supplements preparation in the field of personalized nutrition along with the possibility of the superior drug formulation will uplift the U. S. dietary supplements in the age of personalized nutrition market. The economies of scale and scope resulting out of greater demand for dietary supplements is expected to significantly reduce the final price of the products thus benefiting the final consumers. Thus, increasing the prevalence of cancer and metabolic diseases will result in arise in the volume of the dietary supplements market.
Dietary supplements in an age of personalized nutrition is regarded as one of the most noteworthy changes in the healthcare sector because of its capability to provide improved drug delivery and better patient/individual treatment process. Massive advancements in the dietary supplements preparation in the field of personalized nutrition along with the possibility of the superior drug formulation will uplift the U. S. dietary supplements in the age of personalized nutrition market.
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However, spurious and misbranded products and safety concerns of dietary supplements affect the growth of the U. S. dietary supplements in the age of personalized nutrition market negatively.
The U. S. dietary supplements in the age of personalized nutrition market is expected to grow at a CAGR of 7.95% during the forecast period 2017-2023.
Intended Audience:
- Dietary Supplements Manufacturers
- Research and Development (R&D) Companies
- Market Research and Consulting Service Providers
- Potential Investors
Segmentation
The U. S. dietary supplements in the age of personalized nutrition market is segmented by product category, application, gender, dosage form and end-user.
By the product category, it is segmented into vitamins, herbs & botanicals, sports supplements, meal supplements, minerals and other.
By the application, it is segmented into lifestyle diseases, inherited diseases, genetic predispositions and others.
By the gender, it is segmented into female and male. Female and male is further segmented into various age groups, namely, 55 + age group, 35-54 age group, 19-34 age group, and 0-18 age group.
By the dosage form, it is segmented into tablets, capsules, powder, liquids, soft gels and others.
By the end-users, it is segmented into hospitals & clinics, home care, and others.
Key Findings
- The U. S. dietary supplements in the age of personalized nutrition market was USD 18,093.1 million in 2016
- Vitamins is the largest segment, by product category which is projected to grow at a CAGR of 8.37% during the forecast period from 2017-2023
- Female is the largest segment, by gender in S. and expected to grow at a rate of CAGR 8.45% during the forecast period
- The tablets segment accounted for the largest market share with 28.3% for the U.S. dietary supplements in the age of personalized nutrition market by dosage and is expected grow with the CAGR of 8.44% for the forecast period.
Key Players
Some of the key players in this market are Nestlé Health Science, Danone Nutricia, Carlyle Group, Amway (Nutrilite), Archer Daniels Midland, Abbott Laboratories, Herbalife International, Amway, Danisco, Glanbia, Bayer AG, GlaxoSmithKline plc, Pfizer Inc., Balchem Corporation, Natures Product Inc., Bactolac Pharmaceutical Inc. and others.
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