Global sexual wellness market is expected to grow significantly over the forecast period. It is anticipated that the market held value of USD 21.26 billion in 2017 and is projected to grow at a CAGR of 9.2% over the forecast period.
Sexual health is experience of physical, psychological and social cultural related to sexuality. The products such as, sex toys, condom & contraceptives, sexual enhancement supplements, lubricants, ointments view as a sexual wellness product that provides enjoyment in sexual experience and security.
The factors such as increasing global prevalence of Sexually Transmitted Diseases (STDs), increase in awareness regarding sexual health items, and development of e-commerce business are expected to propel the growth of the market. However, Side effects due to toxic ingredients in products and product recalls hamper the market growth over the forecast period.
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Segmentation
The global sexual wellness market has been segmented into product, distribution channels, and region.
Based on product, sexual wellness market is segmented into sex toys, condom & contraceptives, sexual enhancement supplements, lubricants, ointments, and others. The sex toys segment is expected to account for the largest share segment of the market in 2017.
Based on distribution channels, sexual wellness market is segmented into retail and online platforms. The retail segment is expected to account for the largest share segment of the market in 2017. Retail segment further sub segmented into drug stores, specialty stores, and others.
The sexual wellness market segmented, by region, into the Americas, Europe, Asia-Pacific, and the Middle East & Africa. The sexual wellness market in the Americas further segmented into North America and South America, with the North American market divided into the US and Canada.
The European sexual wellness market has been segmented into Western Europe and Eastern Europe. Western Europe has further been classified as Germany, France, the UK, Italy, Spain, and the rest of Western Europe.
The sexual wellness market in Asia-Pacific has been segmented into Japan, China, India, South Korea, Australia, and the rest of Asia-Pacific. The sexual wellness market in the Middle East & Africa segmented into the Middle East and Africa.
Regional Market Summary
Geographically, the Americas is anticipated to dominate the global sexual wellness market owing to a well-established player, increasing prevalence of Sexually Transmitted Diseases (STDs), increase in awareness regarding sexual health items, and developed e-commerce business.
Europe is expected to hold the second largest position in the global sexual wellness market. The market growth in this region is attributed to increasing awareness about sexual wellness products.
The sexual wellness market in Asia-Pacific region consists of countries namely China, Japan, Republic of Korea, India, Australia and Rest of Asia-Pacific. The Asia-Pacific region is expected to be fastest growing region.
The Middle East & Africa has the least share of the sexual wellness market.
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