Summary
Growing awareness of social issues driven by consumer
education and media coverage is leading to a rise in ethical consumerism. In
recognizing the issue of animal cruelty, a portion of these ethical consumers
seek to purchase only from brands that pertain to high animal welfare
standards.
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Scope of
The Report
- Over two thirds of consumers find living an ethical and
sustainable lifestyle important or very important in creating a feeling of
wellbeing or wellness.
- Over a third of consumers who think that living an ethical or sustainable lifestyle is important in creating a feeling of wellbeing or wellness, say that they would consider buying products that support the humane treatment of animals.
- Over a third of consumers look for on-pack ethical/sustainability logos most of the time or all of the time.
- Over a third of consumers who think that living an ethical or sustainable lifestyle is important in creating a feeling of wellbeing or wellness, say that they would consider buying products that support the humane treatment of animals.
- Over a third of consumers look for on-pack ethical/sustainability logos most of the time or all of the time.
Reasons to
buy
- Gain insight into the different routes through by which
products can align with the Cruelty-Free trend including examples of
best-in-class innovation.
- Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
- Identify the innovation implications of the Cruelty-Free trend for your sector.
- Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
- Identify the innovation implications of the Cruelty-Free trend for your sector.
Table of Contents
Table of Contents
Trend snapshot
What is Cruelty-Free?
Why is Cruelty-Free important?
Who is driving Cruelty-Free?
How can be Cruelty-Free capitalized on?
What next in Cruelty-Free?
Appendix
Trend snapshot
What is Cruelty-Free?
Why is Cruelty-Free important?
Who is driving Cruelty-Free?
How can be Cruelty-Free capitalized on?
What next in Cruelty-Free?
Appendix
.Continued
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