Global Ovulation Test Market - Overview
Ovulation is the biological process that results in the release of eggs from the ovary. The ovulation test detects a rise in luteinizing hormone (LH) in the urine. This rise in the hormone signals the ovary to release the egg. This test is often used by women to help predict when an egg release is likely. This is when pregnancy is most likely to occur. Moreover, these ovulation prediction kits or OPKs are also being used to detect the exact day of ovulation for those women that undergo a treatment for infertility. There is an increase in the demand of ovulation test kits across the globe. Urine test segment accounts for the largest market share due to its extensive application by women for testing pregnancy.
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The global ovulation test market is growing with the steady pace. The global ovulation test market is expected to grow at a CAGR of ~4.5% during the forecast period 2017-2023. According to a recent study report published by the Market Research Future, The global ovulation test market is booming and expected to gain prominence over the forecast period growing rapidly due to rising technology driven ovulation monitors. The market is forecasted to demonstrate a spectacular growth by 2023, surpassing its previous growth records in terms of value with a striking CAGR during the anticipated period (2017 – 2023).
The market is expected grow with the same trends during the forecast period. The major drivers will be technological advancement for reliable and accurate results from ovulation test kits has spurred the growth the market. According to the Centers for Disease Control, one in eight women has trouble conceiving or sustaining a pregnancy, due to age, health issues or other factors. For that, companies are introducing advanced kits which will help them to monitor their pregnancy and ovulations. For instance, apps like Glow and Apple's own Reproductive Health kit in iOS make it easier to record, visualize and aggregate large amounts of data related to the reproductive health of the patients. Moreover, pregnancy management and women and child health gaining importance throughout the world favor the growth of this market. Increase in first pregnancy, complications during pregnancy and demand of reliable technology for pregnancy test kits.
Global Ovulation Test Market - Competitive Analysis
The market for ovulation test is characterised by the presence of several well-established and small players, the global market of ovulation test appears to be getting competitive in this region due to increasing first time pregnancy age and gynaecological disorders. Global players are increasingly expanding their footprint in the emerging nations, especially in terms of features such as type, product portfolios, and pricing. The market is witnessing intensified competition which is expected to increase with time during the forecast period. Well established players are entering into new product launches in order to gain competitive edge in this market and to maintain their market position.
Companies like in April 2016, Church & Dwight Co., Inc. has launched a First Response Pregnancy PRO Digital Pregnancy Test + App Access. It is the first and only Bluetooth enabled pregnancy test stick which will be available nationwide. This will help the company add-on a product to their portfolio and help to increase the customer base.
Moreover, Prestige Brands Holdings Inc., in December 2016, has announced to acquire C.B Fleet Company which manufactures products for feminine care to reach in global market. Furthermore, Swiss Precision Diagnostics a market leader across the globe with wide range of women health brands out of which Accu clear provides a range of products for pregnancy and ovulation test. It has been granted three patents by the U.S. in advanced clear blue ovulation test helping it to maintain its leading position in the market.
This particular market is focussing on product launches and acquisitions as a key strategy, thereby presenting a potential opportunities for the growth of the market.
Swiss Precision Diagnostics GmbH (Switzerland), Church & Dwight Co. Inc. (U.S.), Prestige Brands Holdings Inc. (U.S.), HiLin Life Products Inc. (U.S.) and Fairhaven Health LLC (U.S.). Other players in this market are: Fertility Focus Limited (U.K.), Geratherm Medical AG (Germany), Accuquik (California), NecLife (India) and Piramal Healthcare (India) are some of the prominent players at the forefront of competition in the Global Ovulation Test Market and are profiled in MRFR Analysis.
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